Insjön is the birthplace of Terrible Twins and its founders. It is a town of just over 2,000 inhabitants and is well known in Sweden for its entrepreneurial spirit with over 900 businesses founded since the 19th century. A sizeable number of these businesses are active to date and today have an international presence.

Insjön is set in gashes between the valleys and mountains of Dalarna county about 250 km (155 miles) north of Sweden’s capital Stockholm. Strewn along an inlet to the wide river Dalälven are many historic, picturesque wooden houses.

Terrible Twins draw inspiration and experience from this stunning nature and Insjön’s entrepreneurial spirit, duly reflected in the design of their stylish and vibrant collections of natural products.